Crepuscular Light

Create and Deliver A Killer Presentation: A Conversation with Lea Pica

By |March 9th, 2015|

A version of this “conversation” was originally posted on the Prezi Blog. You can see that here.

Give us a little background – who are you and what do you do in the “communications space”?

I am […]

Lord, don’t let me be misunderstood

By |November 8th, 2014|

Some months ago, I left my role as a Product Manager at Yahoo and took up a new adventure as a Product Manager at Prezi. Because I was moving from a data analytics product […]

TV Tells Me…

By |June 23rd, 2014|

I watched a few TV shows over the weekend and thought about the fact that, particularly when I was growing up, TV can have an impact on how I perceive people in other countries.  Growing […]

So, I’m a Prezilian

By |May 3rd, 2014|

While Prezi’s zooming presentation product is in a completely new industry space to me, it’s exciting to work on a product that is the bread and butter of the company and besides, it’s time this old dog learned some new tricks. And fortunately, Prezi is very data focused (one of my first questions, natch).
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    If I don’t include an emoticon, will you still believe I’m experiencing an emotion?

If I don’t include an emoticon, will you still believe I’m experiencing an emotion?

By |February 24th, 2014|

Here’s my conundrum.  I vividly – vividly – remember smilies becoming more popular and beginning to be used more commonly in email in Ireland.  I remember thinking of people who used them as being […]

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    Who needs the Oscars when you have the DAA Awards for Excellence?

Who needs the Oscars when you have the DAA Awards for Excellence?

By |February 16th, 2014|

Oh how I rub my grubby little paws together when this time of year rolls around.  ‘Tis upon us again, my friends, the annual Awards for Excellence presented by the Digital Analytics Association.  Judging will end soon for these auspicious awards.  The glorious Gala takes place on March 18th at which point, the winners will be announced.

You have questions?  I have answers! […]

Those pesky users and their plethora of devices

By |March 22nd, 2013|

Remember the heady days of just tracking

The questions you were asked were:

Do you support Browser X?
Do you support the latest version of Browser X?
What happens if I have iFrames on the page?
What’s the difference between log files and javascript tagging?
What difference does it make if I place my tag at the top of the page instead of the bottom?
Will this tagging malarky slow down my pages?
Do you see dead people?

As “The Web” evolved, you had to evolve with it.  You make sure that someone in the office has a Mac so you can check that Apple fan-kids can be tracked effectively.  You download the new browsers and test new versions.  You test different kinds of sites.  You test page load speeds on different kinds of internet connections.

Remember that?  Remember how “challenging” it was to keep up with all that?

THOSE WERE THE DAYS, MY FRIENDS!  And boy, how they have ended!


Who do they think you are?

By |February 7th, 2013|


During a discussion on online targeting yesterday, I began to think of the profile I build for myself on sites where likes, dislikes etc should theoretically be more easily determined – for example shopping sites.  I show shopping sites whether I like to browse a type of good or whether I go straight for a particular item.  I show them whether I look for the cheapest item or the one most highly recommended by other shoppers, regardless of price.  And I open wide the door into my life and family, based on my purchases.

You’ve probably heard the story about the store that could target new mothers based on their purchase of things like stretch-mark creams in the previous few months.  To some, this is a fascinating business opportunity, to others, the dawn of a frightening new world.

Then again, the evolution of online shopping services has meant that the profile you build of yourself can become very muddied.

Here’s an example.:

This is a sample of items recommended to me by  There are items here that were recommended because of my studies, because I like photography and because I went diving on my honeymoon.  Then there’s a slushy DVD, bath salts, toys, jewellery – and a book by Jojo because I like a lass called Jojoba?


Cookie me Freely

By |May 29th, 2012|

Interesting to see the recent applications of the EU Privacy directive (soliciting consent from visitors to a website to set cookies or other tracking methods).  Just thought I’d collect a few here (click any of the images to see full size).

Note – I’m updating this post periodically with new examples.


Rachael Gerson – Lovely Woman

By |May 22nd, 2012|

“Hello. My name is Inigo Montoya. You killed my father. Prepare to die.”


Today, we speak to the delectable Rachael Gerson.  Ask her to do supercalifragalisticexpialidcious next time you see her.  Tell her I sent you.

Tell us all about Ms Rachael Gerson.

I am a total internet/technology addict, but I’m also a voracious reader, often with 4-6 books going simultaneously.  A better question than “did you read ___” is to ask me if I finished it, since the books I really enjoy get finished quickly and the ones I find useless may be doomed to hang out on the pending list for months.

I live in a Philly suburb with my husband, and adorable dog, Cooper.  By the way, Coop is the only dog I’ve ever seen who loves flossing, brushes his own teeth, and can climb a ladder. When I’m not hanging out with him, I work at SEER Interactive, an internet marketing firm in Philadelphia specializing in SEO, paid search, and analytics.  If there’s any time left over, I help out in the Google Analytics forums and have written for a couple sites, but time’s been a little short lately!