Some months ago, I left my role as a Product Manager at Yahoo and took up a new adventure as a Product Manager at Prezi. Because I was moving from a data analytics product […]
I watched a few TV shows over the weekend and thought about the fact that, particularly when I was growing up, TV can have an impact on how I perceive people in other countries. Growing […]
Oh how I rub my grubby little paws together when this time of year rolls around. ’Tis upon us again, my friends, the annual Awards for Excellence presented by the Digital Analytics Association. Judging will end soon for these auspicious awards. The glorious Gala takes place on March 18th at which point, the winners will be announced.
You have questions? I have answers! […]
During a discussion on online targeting yesterday, I began to think of the profile I build for myself on sites where likes, dislikes etc should theoretically be more easily determined – for example shopping sites. I show shopping sites whether I like to browse a type of good or whether I go straight for a particular item. I show them whether I look for the cheapest item or the one most highly recommended by other shoppers, regardless of price. And I open wide the door into my life and family, based on my purchases.
You’ve probably heard the story about the store that could target new mothers based on their purchase of things like stretch-mark creams in the previous few months. To some, this is a fascinating business opportunity, to others, the dawn of a frightening new world.
Then again, the evolution of online shopping services has meant that the profile you build of yourself can become very muddied.
Here’s an example.:
This is a sample of items recommended to me by Amazon.co.uk. There are items here that were recommended because of my studies, because I like photography and because I went diving on my honeymoon. Then there’s a slushy DVD, bath salts, toys, jewellery – and a book by Jojo because I like a lass called Jojoba?
“Hello. My name is Inigo Montoya. You killed my father. Prepare to die.”
Today, we speak to the delectable Rachael Gerson. Ask her to do supercalifragalisticexpialidcious next time you see her. Tell her I sent you.
Tell us all about Ms Rachael Gerson.
I am a total internet/technology addict, but I’m also a voracious reader, often with 4-6 books going simultaneously. A better question than “did you read ___” is to ask me if I finished it, since the books I really enjoy get finished quickly and the ones I find useless may be doomed to hang out on the pending list for months.
I live in a Philly suburb with my husband, and adorable dog, Cooper. By the way, Coop is the only dog I’ve ever seen who loves flossing, brushes his own teeth, and can climb a ladder. When I’m not hanging out with him, I work at SEER Interactive, an internet marketing firm in Philadelphia specializing in SEO, paid search, and analytics. If there’s any time left over, I help out in the Google Analytics forums and have written for a couple sites, but time’s been a little short lately!
“Pussycat pussycat, where have you been?”
“I’ve been to London to visit the Queen.”
“Pussycat pussycat, what did you there?”
“I frightened a little mouse under her chair”
It’s time to turn the magnifying glass of wonder on Elizabeth “Undies” “Smalls” Eckels.
Tell the folks at home all about Elizabeth “Smalls” Eckels
Hrm, I don’t much like talking about myself, so I’m going to copy/paste a bio, pic is above:
Rock star web analyst in training, graduated cum laude in finance & marketing. Real life experience includes web marketing, sports marketing, retail and door-to-door sales, computer repair, customer service, legislative, and design roles. The industries I have worked in are education, retail, computer hardware & software, athletics, government, & interior design. My love for numbers began when I was 5, received my first abacus, and counted and compared (then shared my findings of) everything I could.
My introduction to web analytics began with Omniture products, specifically SiteCatalyst, Discover, Data Warehouse, and Test & Target. My experience has been focused on implementation, configuration, reporting, and business analysis. Documentation has been a byproduct of these efforts.
I am certified in Google Analytics and have further developed my abilities to provide insights based on the data. A consistent goal is to provide valuable business recommendations based on correct data.
Where I come from “Smalls” refers to underwear. Why is this your nickname, rather than, say, Ickle Eckles?
Underwear – that’s intriguing, but I am not underwear. Not that I know of at least.
Smalls is my nickname because of my petite stature. I’m just barely 5’1″ and I’m not sure I’ve ever been present on the growth chart. And that’s tough for me, because I really like charts. The nickname was given to me in college by a group of friends as a play on the quote in the movie Sandlot when Ham says to Scotty (Smalls) “You’re killin me Smalls!