Comments on: Free ≠ Bad in Web Analytics Tools http://www.emerkirrane.com/2009/12/01/free-not-equal-to-bad-web-analytics/ Exploring the half-lit world of web analytics Sat, 28 Aug 2010 15:02:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: emerkirrane http://www.emerkirrane.com/2009/12/01/free-not-equal-to-bad-web-analytics/comment-page-1/#comment-999 emerkirrane Sat, 07 Aug 2010 18:30:14 +0000 http://emerkirrane.com/?p=29#comment-999 Thanks for the comment Joseph. You're absolutely right, this is a tool-agnostic challenge. There are lots of other assumptions in the same basket, e.g. "Free" must equal "Freely Available" etc. <br>E Thanks for the comment Joseph. You're absolutely right, this is a tool-agnostic challenge. There are lots of other assumptions in the same basket, e.g. “Free” must equal “Freely Available” etc.
E

]]> By: Joseph Carrabis http://www.emerkirrane.com/2009/12/01/free-not-equal-to-bad-web-analytics/comment-page-1/#comment-998 Joseph Carrabis Sat, 07 Aug 2010 01:19:35 +0000 http://emerkirrane.com/?p=29#comment-998 Wow. Just coming to this and loved reading it. People are always amazed at the power of our tools compared to the price of them, and yet some still ask for free rides. I know NextStage tools don't fall quite into the same bucket as those described here and the challenge seems pervasive none the less.<br>I loved Dennis M's comment. Too true.<br>Joseph Wow. Just coming to this and loved reading it. People are always amazed at the power of our tools compared to the price of them, and yet some still ask for free rides. I know NextStage tools don't fall quite into the same bucket as those described here and the challenge seems pervasive none the less.
I loved Dennis M's comment. Too true.
Joseph

]]> By: Exxx http://www.emerkirrane.com/2009/12/01/free-not-equal-to-bad-web-analytics/comment-page-1/#comment-10 Exxx Wed, 02 Dec 2009 09:38:59 +0000 http://emerkirrane.com/?p=29#comment-10 Thanks Tim - Great story, and funnily enough, not the first time I've heard of increased pricing increasing sales. We should study more psychology in web analytics. There's not only a personal perception of how someone values a purchase based on price but a perception of how you think others will see you based on what you pay. An entire royal family of perceptions! E Thanks Tim – Great story, and funnily enough, not the first time I’ve heard of increased pricing increasing sales. We should study more psychology in web analytics. There’s not only a personal perception of how someone values a purchase based on price but a perception of how you think others will see you based on what you pay. An entire royal family of perceptions!
E

]]> By: Exxx http://www.emerkirrane.com/2009/12/01/free-not-equal-to-bad-web-analytics/comment-page-1/#comment-1339 Exxx Wed, 02 Dec 2009 09:38:00 +0000 http://emerkirrane.com/?p=29#comment-1339 Thanks Tim - Great story, and funnily enough, not the first time I've heard of increased pricing increasing sales. We should study more psychology in web analytics. There's not only a personal perception of how someone values a purchase based on price but a perception of how you think others will see you based on what you pay. An entire royal family of perceptions! E Thanks Tim – Great story, and funnily enough, not the first time I’ve heard of increased pricing increasing sales. We should study more psychology in web analytics. There’s not only a personal perception of how someone values a purchase based on price but a perception of how you think others will see you based on what you pay. An entire royal family of perceptions!
E

]]> By: Tim Hampshire http://www.emerkirrane.com/2009/12/01/free-not-equal-to-bad-web-analytics/comment-page-1/#comment-9 Tim Hampshire Wed, 02 Dec 2009 06:21:27 +0000 http://emerkirrane.com/?p=29#comment-9 Hi Emer, This pricing perception of people you highlight reminds me of a friend once selling a software tool. It was a code decompiler tool competing with an established tool costing several hundred dollars. First they tried to sell it really cheap, and very few people bought it; Then, they upped the price, and more people bought it, exactly same tool, etc etc , until eventually the price was close to the established competing product, and then… it sold well ! So people even with software really did seem to believe as you said, “you get what you pay for”. I think this Yahoo analytics tool though could go a long way to changing perceptions, with its easy of installation and instant setup feedback due to real time data; as well as its flexible easily customizable reporting interface, along with many more easy to use features, through to industry standards compliant API for advanced clients. And of course, as stated in the article, it’s not actually free, its currency is data. Great article :) Tim Hi Emer,

This pricing perception of people you highlight reminds me of a friend once selling a software tool. It was a code decompiler tool competing with an established tool costing several hundred dollars. First they tried to sell it really cheap, and very few people bought it; Then, they upped the price, and more people bought it, exactly same tool, etc etc , until eventually the price was close to the established competing product, and then… it sold well ! So people even with software really did seem to believe as you said, “you get what you pay for”.

I think this Yahoo analytics tool though could go a long way to changing perceptions, with its easy of installation and instant setup feedback due to real time data; as well as its flexible easily customizable reporting interface, along with many more easy to use features, through to industry standards compliant API for advanced clients.

And of course, as stated in the article, it’s not actually free, its currency is data.

Great article :)

Tim

]]> By: Tim Hampshire http://www.emerkirrane.com/2009/12/01/free-not-equal-to-bad-web-analytics/comment-page-1/#comment-1338 Tim Hampshire Wed, 02 Dec 2009 06:21:00 +0000 http://emerkirrane.com/?p=29#comment-1338 Hi Emer, This pricing perception of people you highlight reminds me of a friend once selling a software tool. It was a code decompiler tool competing with an established tool costing several hundred dollars. First they tried to sell it really cheap, and very few people bought it; Then, they upped the price, and more people bought it, exactly same tool, etc etc , until eventually the price was close to the established competing product, and then… it sold well ! So people even with software really did seem to believe as you said, “you get what you pay for”. I think this Yahoo analytics tool though could go a long way to changing perceptions, with its easy of installation and instant setup feedback due to real time data; as well as its flexible easily customizable reporting interface, along with many more easy to use features, through to industry standards compliant API for advanced clients. And of course, as stated in the article, it’s not actually free, its currency is data. Great article :) Tim Hi Emer,

This pricing perception of people you highlight reminds me of a friend once selling a software tool. It was a code decompiler tool competing with an established tool costing several hundred dollars. First they tried to sell it really cheap, and very few people bought it; Then, they upped the price, and more people bought it, exactly same tool, etc etc , until eventually the price was close to the established competing product, and then… it sold well ! So people even with software really did seem to believe as you said, “you get what you pay for”.

I think this Yahoo analytics tool though could go a long way to changing perceptions, with its easy of installation and instant setup feedback due to real time data; as well as its flexible easily customizable reporting interface, along with many more easy to use features, through to industry standards compliant API for advanced clients.

And of course, as stated in the article, it’s not actually free, its currency is data.

Great article :)

Tim

]]> By: Exxx http://www.emerkirrane.com/2009/12/01/free-not-equal-to-bad-web-analytics/comment-page-1/#comment-8 Exxx Tue, 01 Dec 2009 14:04:19 +0000 http://emerkirrane.com/?p=29#comment-8 Hi Dennis - thank you! I've decided that perhaps you're not on the dark side after all :) E Hi Dennis – thank you! I’ve decided that perhaps you’re not on the dark side after all :)
E

]]> By: Exxx http://www.emerkirrane.com/2009/12/01/free-not-equal-to-bad-web-analytics/comment-page-1/#comment-1337 Exxx Tue, 01 Dec 2009 14:04:00 +0000 http://emerkirrane.com/?p=29#comment-1337 Hi Dennis - thank you! I've decided that perhaps you're not on the dark side after all :) E Hi Dennis – thank you! I’ve decided that perhaps you’re not on the dark side after all :)
E

]]> By: Dennis R. Mortensen http://www.emerkirrane.com/2009/12/01/free-not-equal-to-bad-web-analytics/comment-page-1/#comment-7 Dennis R. Mortensen Tue, 01 Dec 2009 13:58:35 +0000 http://emerkirrane.com/?p=29#comment-7 Hello Emer First. Congrats on the NEW blog. I really like it. But let me repeat for emphasis (as this is rarely fully understood): "Let’s face it – there’s no such thing as “free”. It is naive to believe otherwise. Philanthropy is a wonderful thing, but I’m not sure how much of it you will find in the web analytics industry. Instead of paying money for a free tool, you simply pay with a different currency, and that currency is data. If you use Google Analytics or Yahoo! Web Analytics, you are in effect still paying – just not with cash." Couldn't agree more! AND I am happy to have found one more friend. Happy Festivus Dennis :-) Hello Emer

First. Congrats on the NEW blog. I really like it. But let me repeat for emphasis (as this is rarely fully understood):

“Let’s face it – there’s no such thing as “free”. It is naive to believe otherwise. Philanthropy is a wonderful thing, but I’m not sure how much of it you will find in the web analytics industry. Instead of paying money for a free tool, you simply pay with a different currency, and that currency is data. If you use Google Analytics or Yahoo! Web Analytics, you are in effect still paying – just not with cash.”

Couldn’t agree more! AND I am happy to have found one more friend.

Happy Festivus
Dennis :-)

]]> By: Dennis R. Mortensen http://www.emerkirrane.com/2009/12/01/free-not-equal-to-bad-web-analytics/comment-page-1/#comment-1336 Dennis R. Mortensen Tue, 01 Dec 2009 13:58:00 +0000 http://emerkirrane.com/?p=29#comment-1336 Hello Emer First. Congrats on the NEW blog. I really like it. But let me repeat for emphasis (as this is rarely fully understood): "Let’s face it – there’s no such thing as “free”. It is naive to believe otherwise. Philanthropy is a wonderful thing, but I’m not sure how much of it you will find in the web analytics industry. Instead of paying money for a free tool, you simply pay with a different currency, and that currency is data. If you use Google Analytics or Yahoo! Web Analytics, you are in effect still paying – just not with cash." Couldn't agree more! AND I am happy to have found one more friend. Happy Festivus Dennis :-) Hello Emer

First. Congrats on the NEW blog. I really like it. But let me repeat for emphasis (as this is rarely fully understood):

“Let’s face it – there’s no such thing as “free”. It is naive to believe otherwise. Philanthropy is a wonderful thing, but I’m not sure how much of it you will find in the web analytics industry. Instead of paying money for a free tool, you simply pay with a different currency, and that currency is data. If you use Google Analytics or Yahoo! Web Analytics, you are in effect still paying – just not with cash.”

Couldn’t agree more! AND I am happy to have found one more friend.

Happy Festivus
Dennis :-)

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