This is the Silly Series of Web Analytics people profiles. I’ve sliced and diced, segmented and filtered and come up with the most intelligent, sane and sensible people in the web analytics industry. Then I tossed aside that list of people and interviewed these guys.
Today, it’s time to talk to Jeff Chasin, a man who’s been known to accept payment in farm animals and magic beans.
He’s a little brown fish that works in the sewers of New York City, and – oh, sorry, wrong story. Anyway, it’s catch-and-release only around here, so we definitely won’t keep him, not good eats. Definitely not good eats.
Absolutely not. I would definitely not recommend it. You only learn stuff like how to use web analytics to measure, manage and improve digital marketing campaigns, how optimize your site for a variety of goals, and basically how to use data to make awesome decisions – who wants that? Please don’t take those courses, and don’t take the courses at UC Irvine either, because data warehousing and stuff like that is just for geeks, and you don’t want that. You’d rather hire me as a consultant and pay me gobs of money instead of doing it yourself. Right? Hello? Dang, we lost everybody at the first paragraph. Oh well.
A – D – E because “…all you need are three chords and the truth”. And, no achy-brokey anything – it would be a proper Billy Ray mullet anthem and it would, of course, include the lyrics “casa de Shumpey” in the chorus. Of course.
Who is your superhero-sans-cape in the web analytics community and why?
Wow, tough question. All the web analytics superheroes wear capes, don’t they? Sans-cape would have to be Team Evil Forces. They’ve got team t-shirts and more Twitter followers than Ashton Kutcher. That, and they’re planning total world domination, so ya gotta love ‘em. Anyone that uses their evil powers of darkness to lure unsuspecting victims deeper into the underworld of web analytics is ok in my book. I hear the graphic novel series is scheduled for a Fall ’11 release?
To see the unemployment rate break 5% on the downside. Now would be good, but I’ll take end of ’11 if we can get it.
Wow, you know, it was sooooo long ago, I don’t really remember. It probably didn’t have the word ‘analytics’ in it, but that’s just a guess.
Well, I’ve only been a contractor, so I can only answer that one. I like being able to work with different businesses and seeing different types of websites. And when you’re a freelancer, you get paid in interesting ways, like when small businesses ask if they can pay you in food, or trade farm animals. Or, spare truck parts. So, that keeps it fresh and interesting.
The silver 5 forint, of course. But I’ve heard that’s pretty rare?
eBook or Book Book?
BOOOK BOOOOK! I stare at a screen for work 12 hours a day and I’ve got a nasty reading habit, so the dead-tree version is much easier on my eyes after all that screen time. It’s more of a compulsive thing, not sure why, but I read an embarrassing number of tech books. Don’t ask.
Since nobody will actually read all the way to this point, I can probably answer this honestly and not worry about it. I used to never click ads anywhere, unless it was for a campaign I was running or managing, but lately I click on all the blinking ads. All the animated gifs, the flash ads, and anything that swooshes, slides, or otherwise moves on the page. I figure if somebody went to all that trouble to annoy me with the jumping-bean ad, the least I can do is make them pay for a click. No, not really, but sometimes I’d like to.
