Website Feedback
Feedback Analytics

Categories

Previous Posts

Archive for the ‘psychology’ Category

The Curse of Social Media Knowledge

If you have read the book Made to Stick, by Chip and Dan Heath (thanks for the tip, Healy) or similar prose, you will know the concept of the Curse of Knowledge.  Once you know something, being able to imagine being ignorant of that knowledge is incredibly difficult (though the older I get, the easier [...]

June 30th, 2011 | Tags: , , , , | Category: psychology, Web Analytics | 3 comments

Being part of a club that wants you as a member

While tripping through a book on social psychology, as one does of a rainy evening,  I came across a section on people in groups, which put me in mind of the success of social media.  It can also be attributed to any successful movement or marketing endeavour where popularity plays more of a part than [...]

September 28th, 2010 | Tags: , , , , , , , , | Category: psychology | One comment

Is your bookshelf naked?

I recently finished reading Social Media Metrics: How to Measure and Optimise your Marketing Investment by Jim Sterne and it’s a thoroughly cracking read.  It’s full of useful resources and case studies and observations on companies who have attempted to maximise their marketing potential by using social media (or soshal meedja, as we’d say in [...]

June 23rd, 2010 | Tags: , , , , , , | Category: Books, Education, psychology, Web Analytics | 3 comments

Who do you think you think you are?

Lately, I’ve been playing with the new release of Twitalyzer (serious analytics for Twittererers), which features an intriguing “Personality” report.  Twitalyzer uses TweetPsych to assess tweets and create a profile based on social and psychological cues.  Fascinating stuff – of course, the question is not

“What does my online behaviour say about me?”
it’s
“What does what I [...]

June 3rd, 2010 | Tags: , , , , | Category: psychology, Twitter, Web Analytics | 7 comments
Blog Directory