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Christmas is just around the corner, if you’re as miserably organised as I can be about such things. I’ve been asked quite a few times recently about how I got into the web analytics game and I thought I would set down the tale of getting to my current employer for future reference. I find that the highly circuitous route I’ve taken seems to comfort those who worry that web analytics in an [...] So, you have a web analytics tool. You’ve done your research and you’re happy with the solution you’ve chosen. And you’re using your lovely web analytics tool as a campaign tracker. Only. That’s your one use. To see how well your campaigns are performing. But you don’t look at why their performance is at its [...] I recently completed an Analysis Exchange project with Change for Kids and James Phelps. The purpose of the Analysis Exchange is to provide “on-the-job” training for those interested in web analysis while offering free analytical insight to non-profit organisations. Each project is made up of a triad of oozy giving; the student, who does the [...] Lately, I’ve been playing with the new release of Twitalyzer (serious analytics for Twittererers), which features an intriguing “Personality” report. Twitalyzer uses TweetPsych to assess tweets and create a profile based on social and psychological cues. Fascinating stuff – of course, the question is not “What does my online behaviour say about me?” Here’s the scenario – Ben gets up in the morning and switches on the television. He sees an advert on the goodness of milk. The music in the background of the advert reminds him of an old advert from years ago about baked beans. He now wants baked beans. Then he remembers that it’s 6am [...] Do you use Yahoo! Web Analytics? Yes? How clever of you! (me? biased? pfff!) Have you been using it since the days of IndexTools? Yes? How loyal of you! Have you upgraded your tracking code to the latest version? No? Not sure? Well, let me help you out a little. My (rather dishy) other half is currently studying for a degree in psychology and issues of the magazine “The Psychologist” regularly arrive on our doorstep. The February copy arrived with an arresting yellow cover and the words “Read this issue. You will find it an engaging, informative and quality read”. I felt compelled to do [...] Last year, as part of a surfeit of general enthusiasm for all things WA-related, I entered the Web Analytics Association (WAA) Championship. This competition is a great idea and allows web analysts and wannabes to get their investigative hats on and get cracking on some analysis of the WAA site. Not surprisingly, I did not win [...] |
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