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Call to Action: The State of the Art of Web Analytics

Survey Link: http://kulwebanalytics.autoempaques.com.mx/Fiche_personnelle.html

Four students at the Katholieke Universiteit Leuven, Yury Ostashkov, Oscar Castillo Lara, Francisco Castillo Guerrero and Gayane Sedrakyan need your help with their Web Analytics project.  As part of their studies, they are working on a project to determine the current state of web analytics.  To take the survey, click on the link above. [...]

Make the tombstone your diploma

I am a mentor in the Analysis Exchange and my last project with Kimmage DSC really showed me how much can be learned (not just by the student) during a project.

As I have mentioned previously, the Analysis Exchange allows students to get hands-on experience doing short-term web analysis for an organisation.  So, there’s an obvious [...]

The Analysis Exchange - making angels smile

I recently completed an Analysis Exchange project with Change for Kids and James Phelps.  The purpose of the Analysis Exchange is to provide “on-the-job” training for those interested in web analysis while offering free analytical insight to non-profit organisations.  Each project is made up of a triad of oozy giving; the student, who does the [...]

Is your bookshelf naked?

I recently finished reading Social Media Metrics: How to Measure and Optimise your Marketing Investment by Jim Sterne and it’s a thoroughly cracking read.  It’s full of useful resources and case studies and observations on companies who have attempted to maximise their marketing potential by using social media (or soshal meedja, as we’d say in [...]

Educating the Measurers – the UBC Web Analytics course

I just finished the fourth and final module of the University of British Colombia Web Analytics course, loftily called an “Award of Achievement” and thought I would impart my thoughts on the program.

About the course

This fully online course is offered by the University of British Colombia in association with the Web [...]

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