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The Analysis Exchange - making angels smile

I recently completed an Analysis Exchange project with Change for Kids and James Phelps.  The purpose of the Analysis Exchange is to provide “on-the-job” training for those interested in web analysis while offering free analytical insight to non-profit organisations.  Each project is made up of a triad of oozy giving; the student, who does the [...]

July 8th, 2010 | Tags: , , , , , , , , | Category: Education, Web Analytics | View Comments

Is your bookshelf naked?

I recently finished reading Social Media Metrics: How to Measure and Optimise your Marketing Investment by Jim Sterne and it’s a thoroughly cracking read.  It’s full of useful resources and case studies and observations on companies who have attempted to maximise their marketing potential by using social media (or soshal meedja, as we’d say in [...]

June 23rd, 2010 | Tags: , , , , , , | Category: Books, Education, Web Analytics, psychology | View Comments

Educating the Measurers – the UBC Web Analytics course

I just finished the fourth and final module of the University of British Colombia Web Analytics course, loftily called an “Award of Achievement” and thought I would impart my thoughts on the program.

About the course

This fully online course is offered by the University of British Colombia in association with the Web [...]

December 18th, 2009 | Tags: , , , , , , | Category: Education, Web Analytics | View Comments
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