avinash kaushik

Rachael Gerson – Lovely Woman

“Hello. My name is Inigo Montoya. You killed my father. Prepare to die.”


Today, we speak to the delectable Rachael Gerson.  Ask her to do supercalifragalisticexpialidcious next time you see her.  Tell her I sent you.

Tell us all about Ms Rachael Gerson.

I am a total internet/technology addict, but I’m also a voracious reader, often with 4-6 books going simultaneously.  A better question than “did you read ___” is to ask me if I finished it, since the books I really enjoy get finished quickly and the ones I find useless may be doomed to hang out on the pending list for months.

I live in a Philly suburb with my husband, and adorable dog, Cooper.  By the way, Coop is the only dog I’ve ever seen who loves flossing, brushes his own teeth, and can climb a ladder. When I’m not hanging out with him, I work at SEER Interactive, an internet marketing firm in Philadelphia specializing in SEO, paid search, and analytics.  If there’s any time left over, I help out in the Google Analytics forums and have written for a couple sites, but time’s been a little short lately!


Phil Mui – Hotshot Man

‘O stand, stand at the window As the tears scald and start;
You shall love your crooked neighbour With your crooked heart.’
It was late, late in the evening, The lovers they were gone;
The clocks had ceased their chiming, And the deep river ran on

Dear old Auden.  His name rhymed with… not much really.

And now it […]

Pritesh Patel – One-Of-Many Man

“The free bird thinks of another breeze And the trade winds soft through The sighing trees And the fat worms waiting on a dawn-bright Lawn and he names the sky his own.  But a caged bird stands on the grave of dreams His shadow shouts on a nightmare scream His wings are clipped and his feet are tied So he opens his throat to sing.  The caged bird sings with A fearful trill of things unknown But longed for still and his Tune is heard on the distant hill For the caged bird sings of freedom”.
Maya Angelou must have ended up in a Silly Series.

Now we turn the spotlight on Pritesh Patel, Jim Sterne’s doppelganger.

Who is Pritesh Patel?

This Pritesh Patel is one of 513 (yes, fracking 513!!) other Pritesh Patels on LinkedIn. I am the Digital Marketing Manager for Pauley Creative, a B2B digital marketing agency serving companies within the construction sector – mainly product manufacturers.  Very niche.  I went to school with another Pritesh Patel and during an Achievements Evening at school, where all the kids would get certificates for outstanding performances in subjects, I purposely collected the other Pritesh Patel’s award for Best Progress in Reading and Writing.  I was the only school child who ended up with two certificates. I am friends with him on Facebook and, to this day, he is still asking me if I took his award.  Pffff….Loser!!!  It’s a dog eat dog world my friend and I have the bigger teeth!


You studied Visual Communication in university.  Is that the one where you learn to tell people things with your eyes?

No. It’s a just posh alternative for ‘colouring in’. I also did a Foundation Degree in Art and Design and once had to paint a plant using just fish oil and tomato ketchup!


Shawn C. Reed – Creed Man

“I am silver and exact. I have no preconceptions. Whatever I see I swallow immediately Just as it is, unmisted by love or dislike.  I am not cruel, only truthful-The eye of the little god, four cornered. Most of the time I meditate on the opposite wall. It is pink, with speckles. I have looked at it so long I think it is a part of my heart. But it flickers.
Faces and darkness separate us over and over. Now I am a lake. A woman bends over me, Searching my reaches for what she really is. Then she turns to those liars, the candles or the moon. I see her back, and reflect it faithfully.
She rewards me with tears and an agitation of hands. I am important to her. She comes and goes. Each morning it is her face that replaces the darkness. In me she has drowned a young girl, and in me an old woman Rises toward her day after day, like a terrible fish.”
That Plath girl cracks me up – she surely had a Silly Series.

Ladies and germs, it is time to expose Shawn C. Reed to the mirror – a man you will not find in a reality TV show near you.

Tell us about Shawn C Reed.  For one thing, what’s the C for?

Charming?  Haha.  Just kidding.  It’s my middle initial.  I started using it in all of my online profiles for the purpose of establishing a personal brand.  The middle initial has helped me to differentiate myself in search results from the other Shawn Reeds out there.  I’m not a fan of my middle name though so I’m not sharing it here.  If your Google-fu is strong, you can probably find it out there somewhere.

I think the work in personal branding has paid off — I run into people who know me even though they didn’t realize they knew me. :)


You’re stuck in an elevator with 2 strangers for 25 minutes.  Do you a) tell them a fascinating anecdote about web analytics, b) strip down to a white vest and stage a valiant rescue mission or 3) tweet about how elevators are a metaphor for life?

I am pretty sure that unless the 2 strangers were also in the field, they’d be pretty anxious to be rescued if I started talking to them about analytics. 😉  And I’d probably tweet something while I was waiting… except that my phone never gets a signal in elevators.  So I’m gonna go with the rescue mission.  But only if I can wear a different color vest — black or navy blue, perhaps?


By |November 21st, 2011|Silly Series|0 Comments|

Rob McLaughlin – Hungry Ninja Man

“Below my window the awakening trees, Hacked clean for better bearing, stand defaced Suffering their brute necessities, And how should the flesh not quail that span for span Is mutilated more?  In slow distaste I fold my towel with what grace I can, Not young and not renewable, but man.”  Kinsella was clearly aging as a result of a Silly Series…

It’s time to turn the spotlight on Rob McLaughlin, an IBM lovechild.

What would you like the world to know about Rob McLaughlin?

He lives in West London with two cats and a wife, is just about to join Canon Europe as their European Web Analytics Specialist, and loves the power of analytics as a source for almighty business insight.


How does your family explain what you do to other people?

My parents (who are both ex-IBMers) would say, that I say, I work in marketing but actually they think it is more like IT – Queue innumerable frustrating Sunday lunch conversations! As soon as databases are mentioned I lose any legs to stand on.


How does your family explain YOU to other people?

They would say I am passionate and excitable. They would probably also say that I love food, both in quality, quantity, frequency and recency (not latency though).


You’re a Certified Web Analyst – do you just like taking exams or something?

I jumped at the opportunity for a small validation of my web analyst abilities and experience. I have worked in sales, marketing and analysis roles within my career and once I’d decided to commit myself to the analytics discipline the WAA CWA seemed like an intuitive step.

Also, it was how I got to properly meet the wonderful Vicky Brock who has continued to be a friend and source of inspiration. Vicky was the adjudicator on the day of my examination – ask her if you want to know what I look like when nervous.


Jennifer Kunz – Nerd Woman

“Had I the heavens’ embroidered cloths, Enwrought with golden and silver light, The blue and the dim and the dark cloths Of night and light and the half-light, I would spread the cloths under your feet: But I, being poor, have only my dreams;  I have spread my dreams under your feet;  Tread softly because you tread on my dreams.”  You can just tell that Yeatsey was running a secret Silly Series.


Today, we turn the harsh light of analytical attention on Jennifer Kunz, a woman who has more Mario t-shirts than is healthy in a grown ladyperson.

Tell us all about Jennifer Kunz.

I grew up just outside of Portland, Oregon, though I currently find myself living in Houston, Texas trying to get back home to the Pacific Northwest. I have an awesome husband, Kenny (currently a “retired” school teacher/stay-at-home dad), a crazy and goofy 3-year-old boy, and a chubby smiley 8-month old daughter. I play the harp (and some guitar and piano); I go through 2-3 novels a week; I love the outdoors though I pretty much suck at all sports; my husband and I are board- and video-game enthusiasts.


Alec Cochrane – When Can He Stop, Man?

Long have tales been told of a collection of annals depicting the lives and loves of those in the web analytics industry.  This probably isn’t it, but you’re here now, so keep reading the Silly Series!
Today, we turn the spotlight on Alec Cochrane, a man talented in the art of disguise, a fact to which his photograph below is testament.

Who is Alec Cochrane in a nutshell?

I think am your fairly typical 30 year old man. I drink too much, don’t do enough exercise and I make really bad jokes. I’ve tried quite a few sports in my time (Football, Cricket, Golf, Tennis, Rugby) and discovered that my best position is ‘watching’.  My previous history of ‘playing’ sports allows me to have a unique position of being able to criticise the way someone else plays them, despite the fact that they are much better than me.  I take this into the world I work in as well – my previous history of running a website (albeit a tiny blog!) allows me to tell other people how they should be running their websites!

You have a degree in Chemistry – what are you doing slumming it in web analytics?

In Chemistry, once you’ve got past all the posturing of exams and writing dissertations, you pretty much end up with a bunch of people in a lab doing experiments. In those experiments, a series of well-educated people take a load of stuff they know about best practice and try and come up with a way of getting the best possible yield from their starting products.  Different situations and starting points demand critically different environments and reactions to get the result you want. How do they know they got the right results? They spend a whole load of time measuring each individual step of the process. Web Analytics is very similar but with websites and people. I would say the amount of fresh air and social interaction the two groups get is remarkably similar :)


Joe Teixeira – Bowling Guitar Hero Man

Once upon a time there was a sensible series of web analytics interviews.  But one day, it caught the sniffles and passed away.  In its stead, to the chagrin of many, arose the Silly Series.

It’s time to talk to Joe Teixeira – ask him what three squared is.  Go on, ask him!


Tell the nice people all about Joe Teixeira.

I am the Director of Web Intelligence for a company called MoreVisibility. I have been working there for 5 and 1/2 years on all things web analytics, measurement, testing, and user-experience. My company is a Google Analytics Certified Partner, and we are very proud and honored to not only represent Google, but also South Florida in the analytics community.

I have been working in the internet industry since 1998, where I first started by making HTML changes to websites (this pre-dates the days of CMS platforms, where everything was done by hand). I’ve done a little bit of everything in the last 13 years: SEO, pay-per-click, and obviously, a lot of analytics.

I have been living in South Florida, USA, for the majority of my life, but I have also lived in Massachusetts (when I was a kid), in Portugal (yes, the country in Europe) and Brazil (the big part of South America).

And for the last time, no! I am NOT related to Mark Teixeira from the New York Yankees! (Although it’s very cool that I share a last name with someone famous – maybe I should start telling people that we are related…)

You write books. Amazon uses “”It’s my creative outlet”, says Joe.” to explain why you do this. What other outlets do you have for your creativity?

Over the years, I’ve had different creative outlets. Playing video games, putting puzzles together, exercising, playing poker, and bowling. I can honestly say that my life is a jambalaya of different interests, hobbies, and creative outlets. People that knew me from one walk of life are often surprised to hear I am doing something else or into something entirely different from the thing that I was into when they knew me before (if that makes sense).

Right now, I am focused on school (completing my degree in Mathematical Sciences) and my family (my wife and I are expecting a baby girl in just a few weeks from now!)


Brian Clifton – Advanced Man

Series don’t come much sillier than this, but if you want to know more about the folks in the web analytics industry – this may be just the place to do it.

Now it is time to talk to the mighty Brian Clifton, a man who could snap you like a twig…probably.


Who is Brian Clifton?

Brian Clifton (PhD), is an independent author, consultant and trainer who specialises in performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his latest book, the second edition of Advanced Web Metrics with Google Analytics is used by students and professionals world-wide.

Brian has been involved in web design and SEO since as far back as 1997, when he built his first website and started defining best practise to advise clients.  From 2005-8 he was Head of Web Analytics for Google EMEA (Xoogler*), defining the adoption strategy and building a team of pan-European product specialists from scratch.  A legacy of his work is the online learning centre for the Google Analytics Individual Qualification.

Brian is the Founder, CEO and Senior Strategist for GA-Experts.com – a company specialising in performance optimisation using Google Analytics and Urchin Software for global clients. He is @brianclifton on Twitter.


You were once an international weightlifter.  How often do you find that a useful skill in your work today?

lol – that was a different lifetime, though for some strange reason I do feel guilty if I am not in the gym twice a week… I am good at guessing the weight of a parcel that needs to be posted!



Dave Chaffey – Smart Man

This is the Silly Series.  It is a series and it is silly, hence the name.


This time, it is time for Dave Chaffey, a writer of books, a runner of mountains.

Tell us a little bit about all of Dave Chaffey.

If you don’t know me I love all of digital marketing which makes it fun and challenging keeping up-to-date with what matters across all the channels. But it’s a pleasure mostly since I enjoy spotting trends and sharing what’s important with other people on Smart Insights Digital Marketing and when speaking at events or training.

What I love learning and sharing about most are Web Analytics, SEO, Conversion Optimisation and Email.  I enjoy these because the numbers tell a story from which you can get an instant return if you test, learn, refine.

Even if you do know me, you maybe don’t know I started out in the 1980s as a geochemist researching rocks from St.Helena created 2.5 billion years ago – Geology is good for field trips.

What hobby do you wish you had the money or the bravery to pursue?

It’s more about the bravery. I used to be a keen rock climber, but as I get older the risks seem to get bigger. We’re better at diminishing the risks when we’re smaller. So these days I content myself with running over the mountains – even I have to escape the digital world sometimes. I ran 42 miles yesterday on the High Peak Marathon route near where I live – but that’s not a normal day, not at all.