The Analysis Exchange – making angels smile

Exxx — Thu, 08 Jul 2010 17:15:40 +0000

I recently completed an Analysis Exchange project with Change for Kids and James Phelps. The purpose of the Analysis Exchange is to provide “on-the-job” training for those interested in web analysis while offering free analytical insight to non-profit organisations. Each project is made up of a triad of oozy giving; the student, who does the analysis; the mentor, who provides ongoing feedback and direction; the organisation – which benefits from gaining insight into current online efforts and getting recommendations for optimisation.

And the best part of all? It’s fun!

The process takes two or three weeks and begins with the goals for the project being determined between mentor and organisation. The student then steams ahead with an analysis based on these goals, tapping the mentor for advice and feedback along the way. At the end of the period, the findings are presented to the organisation and then everyone breaks for ice-cream before grading each other on their participation (a highly exciting back-to-school feeling).

Change for Kids works with New York City public schools to provide music, arts and literacy programs to underprivileged children. Colin Smith and Michael Quinzio, who participated in the project on the organisation side were engaged, enthusiastic and open, which made the project tick along very smoothly and James Phelps was always on hand to help.

So, if you’re a non-profit organisation and you want to get valuable insights FOR FREE – take a look at this page on how the Analytics Exchange could work for you.

If you’re a mentor, and you want to help budding analysts and the web analytics industry, then learn more here.

If you are looking for more experience in web analytics while working with good causes and making angels smile, then you need to read this.

Crepuscular Light » change for kids

The Analysis Exchange – making angels smile