As part of the Silly Series, several previously well-respected members of the web analytics community have consented to answer several foolish questions.

Today, it’s the turn of Michael Notté

Bonjour M. Notté.  Et vous êtes…?

I am Belgian, French-speaking and leave near Brussels, the capital of Europe.  I am working in Web Analytics for more than 6 years – as Web Analytics specialist at the European HQ of a big car manufacturer. I discovered the world of Web Analytics when I joined this company. It turned into a real passion for me, a passion that I try to share with others through my blog: Kaizen-analytics.

When I am not doing Web Analytics, I am a happy married man, father of 3 lovely kids.

If you were to write a book on Web Analytics, what would be its title and to whom would you dedicate it?

I think I would call it “A journey into Web Analytics – a practitioner perspective” or something like that – like the series I wrote last year on my blog.  There are plenty of great books on web analytics but all are from consultants, experts or gurus, not from practitioners. Maybe that’s because we (practitioners) do the hard work and don’t have time for writing books ;-)

I would dedicate it to my wife – for all the time she patiently listens to me talking about my work and passion, for supporting the geek that I am. Oh, and I would also dedicate it to Aurélie Pols and René Deschamps – they showed me the “way” when I started in this field.

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