michael notte

Michael Notté – Car Man

As part of the Silly Series, several previously well-respected members of the web analytics community have consented to answer several foolish questions.

Today, it’s the turn of Michael Notté

Bonjour M. Notté.  Et vous êtes…?

I am Belgian, French-speaking and leave near Brussels, the capital of Europe.  I am working in Web Analytics for more than 6 years – as Web Analytics specialist at the European HQ of a big car manufacturer. I discovered the world of Web Analytics when I joined this company. It turned into a real passion for me, a passion that I try to share with others through my blog: Kaizen-analytics.

When I am not doing Web Analytics, I am a happy married man, father of 3 lovely kids.

If you were to write a book on Web Analytics, what would be its title and to whom would you dedicate it?

I think I would call it “A journey into Web Analytics – a practitioner perspective” or something like that – like the series I wrote last year on my blog.  There are plenty of great books on web analytics but all are from consultants, experts or gurus, not from practitioners. Maybe that’s because we (practitioners) do the hard work and don’t have time for writing books 😉

I would dedicate it to my wife – for all the time she patiently listens to me talking about my work and passion, for supporting the geek that I am. Oh, and I would also dedicate it to Aurélie Pols and René Deschamps – they showed me the “way” when I started in this field.


Avinash Kaushik – Man 2.0

This is the Silly Series.  Don’t be afraid.  Take a deep breath, a cup of tea and a chocolate digestive.  Come with me on this journey to meet the extraordinary people in web analytics.

Today, it’s the turn of Avinash Kaushik, a man who would probably give you the shirt off his back if you asked him nicely.  But don’t do that – I don’t want him to catch a cold.

Avinash, tell us a little about you.

I am the co-founder of a start-up called Market Motive, it offers training and certification courses. I am also the Analytics Evangelist for Google and the author of Web Analytics 2.0 & Web Analytics: An Hour a Day.

100% of the proceeds of  BOTH your books go to charities (The Smile Train,  Médecins Sans Frontières and The Ekal Vidyalaya Foundation).  Are you out of your freakin’ mind?

I started my blog to give back some of the knowledge I had gained from others in the industry. So six months later when Wiley said they wanted to make it into a book and give me $10,000 to write it, I turned to my sweetheart and said: “We’ll never have this much money in a single chq and since it came from a labor of love why don’t we give it away to benefit others.”  I was amazed at how quickly she said yes (instantly deepening my love for her).

But that was just the start of the process. Much to my astonishment the first book sold more than 20,000 copies in just the first year, translations in six languages etc etc. Needless to say our chq from Wiley at the end of the year was significantly bigger than anticipated.

Though we knew how much money we could possibly make, the decision to donate all my proceeds to charity from the second book was even easier. We had gotten letters, we had seen Smile Pinki, we felt privileged to have another chance to do a very very tiny part for charities whose core mission is to change the lives.

Both books have sold well enough to enable us to donate over $150,000 to charity thus far. How awesome is that!

I am immensely grateful to people who buy the books and to the sweet delightful magnificent people who read my little blog and comment on it and inspire me to work harder every day.