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	<title>Crepuscular Light &#187; microsites</title>
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	<description>Exploring the half-lit world of web analytics</description>
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		<title>Microsites White Paper by Dennis Mortensen</title>
		<link>http://www.emerkirrane.com/2009/11/23/microsites-white-paper-by-dennis-mortensen/</link>
		<comments>http://www.emerkirrane.com/2009/11/23/microsites-white-paper-by-dennis-mortensen/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 12:29:02 +0000</pubDate>
		<dc:creator>Exxx</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[dennis mortensen]]></category>
		<category><![CDATA[microsites]]></category>
		<category><![CDATA[yahoo]]></category>

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		<description><![CDATA[<p>Dennis Mortensen, director of data insights at Yahoo!, has published a white paper on his blog on web analytics as it pertains to Microsites. It is important to remember that microsites and their parents must be treated differently. Download the white paper here</p>
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			<content:encoded><![CDATA[<p>Dennis Mortensen, director of data insights at Yahoo!, has published a white paper on <a href="http://visualrevenue.com/blog/2009/10/final-microsite-analytics-white-paper.html">his blog</a> on web analytics as it pertains to Microsites. It is important to remember that microsites and their parents must be treated differently. Download the white paper <a href="http://visualrevenue.com/blog/microsite-analytics-white-paper">here</a></p>
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