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When a search does not lead to buried treasure

One of the most fascinating basic uses of a web analytics tool is the ability to capture search phrases / keywords used by those gadding about the internet in search of information, resources, products etc.
Knowing that you’re drawing visitors to your site through appropriate terms and satisfying their needs is great. Especially when you [...]

If we track them, do they not tremble? Advocating “Vempathy”

I’m, naturally enough, a believer in visitor tracking.  I think it’s perfectly fair to try to understand the visitor experience in order to work on both improving that experience and to maximise a website’s profit/message potential.  When I first began working in the industry and fully understood what kind of data could be collected, I [...]

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