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Vicky Brock - Gardening Woman

It ain’t heavy.  It ain’t your brother either.  It’s the Silly Series and it’s all about people like you (if you’re one of the slightly bonkers people in web analytics).

This time, we turn to green-fingered (and broken-nailed) Vicky Brock.

Vicky, tell us about yourself.  In the third person please, if you don’t mind.

Vicky Brock [...]

Eric Peterson - Demystified Man

No animals were harmed in the making of this Silly Series on the people of web analytics.  Probably.

Today, we turn our attention to the simply marvellous Eric Peterson.

Eric, tell us a little about yourself.

I am a father of two beautiful children, married to a wonderful (and understanding) woman, and live in relative comfort in Portland, [...]

Dan Croxen-John - Applied Man

The Silly Series of web analytics people profiles brings you the interesting, the commendable and the frankly bizarre.

Today, it’s the turn of Dan Croxen-John – he’s not royalty, but that may be a good thing.

Dan, tell us a little about yourself.

I run a boutique web analytics consultancy based in the picturesque city of York, [...]

Jim Sterne - Social Man

It’s not possible to get to everyone, but this Silly Series of web analytics people profiles makes a stab at it by helping you learn more about the people in your industry.

This time, it’s writer of books, speaker of words – Jim Sterne.

James, tell the dear readers about yourself.

I am proof that [...]

Gabriele Endress - Consultant Woman

The web analytics industry is littered with fascinating people, whose backgrounds and stories are incredibly diverse.  The Series may be Silly, but the people are wonderful.

Today, it’s time to meet Gabriele Endress, independent consultant by day and “casual gamer chick” by night.

Gabriele, what should we know about you?

I’ve been doing “web stuff” to one degree [...]

Stéphane Hamel - Model Man

The Silly Series of web analytics people profiles aims to bring the people of the industry into your hearts, while hopefully not frightening you too much.

It’s time to talk to Stéphane Hamel, a man with a plan to rule the world.

You live in a 200 year-old house on an island – who [...]

Judah Phillips - Green Monster Man

Stressed?  Discombobulated?  Do I have a cure for you!  It’s that time again – time to relax and read about your friends (and various loons) in web analytics.

Look at your nearest clock.  I think you’ll find it reads: Judah Phillips time!

Judah, tell the charming people about yourself.

I use digital measurement and research to drive business [...]

Julien Coquet - Analytics Homme

Mine’s a café au lait.  You get yourself a wafer thin mint.  Let’s sit together and enjoy the next installment of the silly-season series of web analytics people profiles.

Aujourd’hui, c’est Julien Coquet sur le la siège chaud…

Julien, voulez-vous parler avec moi, ce soir?

I’m a cunning linguist (and polyglot) who got lured into [...]

Is your bookshelf naked?

I recently finished reading Social Media Metrics: How to Measure and Optimise your Marketing Investment by Jim Sterne and it’s a thoroughly cracking read.  It’s full of useful resources and case studies and observations on companies who have attempted to maximise their marketing potential by using social media (or soshal meedja, as we’d say in [...]

Educating the Measurers – the UBC Web Analytics course

I just finished the fourth and final module of the University of British Colombia Web Analytics course, loftily called an “Award of Achievement” and thought I would impart my thoughts on the program.

About the course

This fully online course is offered by the University of British Colombia in association with the Web [...]

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