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Because we all need a lift at this time of year, I’m profiling some folks to be found in the web analytics industry. Today, we turn our attention to Rudi Shumpert, international dabbler and man-about-web-analytics.
Are you sitting comfortably? Then let’s begin. Rudi, tell us a little about yourself. I was born and raised in South [...] One of the most fascinating basic uses of a web analytics tool is the ability to capture search phrases / keywords used by those gadding about the internet in search of information, resources, products etc. I wrote an article back in June for the excellent site Online Behavior, founded by Daniel Waisberg. As my good deed for the day, I’m going to engage in some recycling – by linking to that post here. If you haven’t yet come across Online Behavior, stay a while, have a browse, sign up for [...] I am a mentor in the Analysis Exchange and my last project with Kimmage DSC really showed me how much can be learned (not just by the student) during a project. As I have mentioned previously, the Analysis Exchange allows students to get hands-on experience doing short-term web analysis for an organisation. So, there’s an obvious [...] I don’t know how you manage occupational stress, but for me, it is a matter of remembering that no job could ever match my stint as a kindergarten teacher for weight of responsibility and full-time anxiousness. There was a lot of cuddling and cutsie rubbish too, of course, but I take these things seriously, and [...] Christmas is just around the corner, if you’re as miserably organised as I can be about such things. I’ve been asked quite a few times recently about how I got into the web analytics game and I thought I would set down the tale of getting to my current employer for future reference. I find that the highly circuitous route I’ve taken seems to comfort those who worry that web analytics in an [...] So, you have a web analytics tool. You’ve done your research and you’re happy with the solution you’ve chosen. And you’re using your lovely web analytics tool as a campaign tracker. Only. That’s your one use. To see how well your campaigns are performing. But you don’t look at why their performance is at its [...] I recently completed an Analysis Exchange project with Change for Kids and James Phelps. The purpose of the Analysis Exchange is to provide “on-the-job” training for those interested in web analysis while offering free analytical insight to non-profit organisations. Each project is made up of a triad of oozy giving; the student, who does the [...] |
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