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Are you making plans for the rest of the year? Perhaps deciding on what jolly web analytics events to attend? Well, be the hokey, look no further! Web Analytics Wednesday takes to Friday on July 22nd 2011 in the city of New Orleans. Now, I know what you’re thinking [...] This is the Silly Series. It’s not about apples. It’s not about clowns. It’s not even about belly-button fluff. It’s about the people in and around the web analytics industry. It’s time to talk to a fellow Yahoo! chap – a man who could sell you weight-loss advice - Matt Lillig.
Who is Matt Lillig? “Trying [...] So, you have a web analytics tool. You’ve done your research and you’re happy with the solution you’ve chosen. And you’re using your lovely web analytics tool as a campaign tracker. Only. That’s your one use. To see how well your campaigns are performing. But you don’t look at why their performance is at its [...] Do you use Yahoo! Web Analytics? Yes? How clever of you! (me? biased? pfff!) Have you been using it since the days of IndexTools? Yes? How loyal of you! Have you upgraded your tracking code to the latest version? No? Not sure? Well, let me help you out a little. I’m, naturally enough, a believer in visitor tracking. I think it’s perfectly fair to try to understand the visitor experience in order to work on both improving that experience and to maximise a website’s profit/message potential. When I first began working in the industry and fully understood what kind of data could be collected, I [...] I recently (and by recently I mean not very – I’m doing my bit for the environment by recycling) spoke at a Web Analytics Wednesday in Budapest, Hungary on the subject of “Free” web analytics tools and the perception attached to them. This is not new. This is not news. But it is a subject [...] |
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