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So, you have a web analytics tool. You’ve done your research and you’re happy with the solution you’ve chosen. And you’re using your lovely web analytics tool as a campaign tracker. Only. That’s your one use. To see how well your campaigns are performing. But you don’t look at why their performance is at its [...] Do you use Yahoo! Web Analytics? Yes? How clever of you! (me? biased? pfff!) Have you been using it since the days of IndexTools? Yes? How loyal of you! Have you upgraded your tracking code to the latest version? No? Not sure? Well, let me help you out a little. I’m, naturally enough, a believer in visitor tracking. I think it’s perfectly fair to try to understand the visitor experience in order to work on both improving that experience and to maximise a website’s profit/message potential. When I first began working in the industry and fully understood what kind of data could be collected, I [...] I recently (and by recently I mean not very – I’m doing my bit for the environment by recycling) spoke at a Web Analytics Wednesday in Budapest, Hungary on the subject of “Free” web analytics tools and the perception attached to them. This is not new. This is not news. But it is a subject [...] |
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